Services and Nonprofit Organization Marketing

Week 11- M.A.C's Services and Nonprofit Organization Marketing

Product Concepts

Week 10 - M.A.C's Product Concepts 

Personal Selling and Sales Management

Week 9 - M.A.C.'s Personal Selling and Sales Management

Advertising , Public Relations ,and Sales Promotion

Week 8 - M.A.C's Advertising , Public Relations ,and Sales Promotion 

"All ages, all races, all sexes, all MAC. " This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meetingbut exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry.

MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades. 100% of the retail selling price of this lipstick goes to men, women and children living with or affected by HIV and AIDS. MAC feels that there are enough efforts going towards finding a cure for AIDS, and that providing money to help make someone's life a little easier makes more of an impact right now. 

Currently the spokes person for Viva Glam V lipstick is Pamela Anderson, and she has helped us raise 4 million dollars for our MAC Aids Fund. As a whole, Viva Glam Lipstick has raised over 50 million dollars since its inception in 1984 and this number continues to climb. 

Like Mother Like Daughter
Kelly and Sharon Osbourne for MAC

MAC's image is Sleek, Clean, and straight forward. This is expressed through their packaging, product names, store image and how their employees dress. MAC is all about allowing the product to be the focus, so product packaging is simple and made of plastic or glass. 

MAC  loves to make people look and feel good on the outside and on the inside.  MAC continues 

to stay closely connected with its customer. That is why MAC is and will always be a cash cow. MAC changes and evolves with its customer because they are the same mind. Therefore, things will never get old, and MAC will never loose touch with it's customer base. 

Marketing Channels and Retailing

Week 7 - M.A.C's Marketing Channels and Retailing 

Consumer Decision Making

Week 6 - M.A.C's Decision Making

Launch Party Celebrating M.A.C.'s entrance into the Nigerian Market 

"Consumers' product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. "

Its important to know how Customers make purchase decisions because this can help a marketing manager in several ways. Customers tend to follow the consumer decision making process when shopping . M.A.C cosmetics targets young women between the ages of 18-25 , these women are the most social and into entertainment so they tend to go out more often , M.A.C also targets women who have a professional need to wear make-up to cover blemishes , makeup professionals including photographers, models, hairstylist and cosmetologist . 

We all know with a glamorous image and a celebrity endorsed product line , M.A.C cosmetics took the beauty industry by storm. Unlike most cosmetic brands in the Market , M.A.C cosmetics employs some of the worlds best Makeup artist for their platform and show work . Many M.A.C artist have backgrounds in entertainment makeup artistry. Women who shop at M.A.C locations have the opportunity to meet up with industry professionals on a daily basis. 

M.A.C has dropped their "Pop Art " Brush set which contains 5 pieces to $75 , for those who cant afford to purchase multiple single brushes at the same time. Any consumer that purchases two colors from the Modern "Glam Art" collection would only have to pay $60 when purchased at the same time . M.A.C. has also made shopping at their store enjoyable because they figured most women who want to wear make-up have trouble applying it , so they made the decision to have their employees do consumers makeup with a purchase of $50 of M.A.C cosmetics products . M.A.C really knows what the consumers want and whether it is giving reasonable prices or special make-up deals , they get their marketing jobs done. 

Developing a Global Vision

Week 5 - M.A.C's Global Market Place