Consumer Decision Making

Week 6 - M.A.C's Decision Making

Launch Party Celebrating M.A.C.'s entrance into the Nigerian Market 

"Consumers' product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. "

Its important to know how Customers make purchase decisions because this can help a marketing manager in several ways. Customers tend to follow the consumer decision making process when shopping . M.A.C cosmetics targets young women between the ages of 18-25 , these women are the most social and into entertainment so they tend to go out more often , M.A.C also targets women who have a professional need to wear make-up to cover blemishes , makeup professionals including photographers, models, hairstylist and cosmetologist . 

We all know with a glamorous image and a celebrity endorsed product line , M.A.C cosmetics took the beauty industry by storm. Unlike most cosmetic brands in the Market , M.A.C cosmetics employs some of the worlds best Makeup artist for their platform and show work . Many M.A.C artist have backgrounds in entertainment makeup artistry. Women who shop at M.A.C locations have the opportunity to meet up with industry professionals on a daily basis. 

M.A.C has dropped their "Pop Art " Brush set which contains 5 pieces to $75 , for those who cant afford to purchase multiple single brushes at the same time. Any consumer that purchases two colors from the Modern "Glam Art" collection would only have to pay $60 when purchased at the same time . M.A.C. has also made shopping at their store enjoyable because they figured most women who want to wear make-up have trouble applying it , so they made the decision to have their employees do consumers makeup with a purchase of $50 of M.A.C cosmetics products . M.A.C really knows what the consumers want and whether it is giving reasonable prices or special make-up deals , they get their marketing jobs done.