Ethics and Social Responsibility

Week 3 - M.A.C's Social Glue to a Vibrant and Civilized Society

Ethics are the moral principle or values that govern the conduct of an individual or a group . Ethics are important because they are the rules and guidelines along with customs and traditions that provide principles of right action .M.A.C. cosmetics fall right into play when ethics are of concern.  In the business world , ethical behavior is mandatory. Ethics come from ones personal morals  and is up to them to stay true to both themselves and society to do the right thing .M.A.C has proved their position on corporate and social responsibility by making sure there products are not tested on animals and ensuring that their products packaging only be recyclable black and white and mainly made out of glass. They encourage consumers to recycle by given away a free lipstick of their choice if they return six empty containers of M.A.C product.

M.A.C has to be the the strongest cosmetic company showing great support for the fight against AIDS .Aside from campaigns , M.A.C has eve made a very popular lipstick -'Viva Glam' in 1992 which also comes with a condom , and has donated to various AIDS organizations and causes. Nancy Mahon is the senior vice president of M.A.C Cosmetics and executive director of the M.A.C AIDS fund , who considers herself not a "Glamour Girl" but believes in the power of lipstick . M.A.C AIDS fund has donated $20 million to programs in 57 countries ,including South Africa, the Caribbean and the United States. M.A.C's non-profit AIDS fund program has now fell in the third-largest corporate donor to AIDS-related causes and is funded entirely by the sales of M.A.C's Viva Glam lip products. M.A.C has made $14 of Viva Glam lip products go towards the AIDS fund .

Viva Glam uses celebrity faces based on their ties to the cause. The biggest success in sales of Viva Glam came when former Baywatch star Pamela Anderson , an actress was open and honest and stated " I have hepatatitis . No one should be ashamed of getting an illness." Since her public announcment the company has given more than $128 million to various AIDS-related projects , including $4.5 million for a prevention and treatment intiative in the Caribbean.The commitment to the causes keeps the company's customers coming back for more M.A.C products and their employees from leaving the company.

M.A.C isn't only good at their business but they are strongly against cruelty and are big on treating their employees well. They also have high expectations. "Our suppliers must comply with our Supplier Code of Conduct. The Code outlines our expectations on quality, health and safety, environment, labor conditions and human rights – including our zero tolerance policy regarding prisoners, slave labor and human trafficking." They also have an ongoing audit process that includes independent third party assessment.

M.A.C talks about Ethics and have defined in many ways, they have showed social responsibility to the fullest extend which is why I will continue be a customer at M.A.C cosmetics.

M.A.C's Strategic Planning

Strategic Planning is the bureaucratic mechanism of creating and maintaining a fit between the organizations objectives and the evolving market opportunities .

Mac Cosmetics

Week 1 - History and Mission Statement

Background of M.A.C

If you did not already know it , M.A.C is one of the top selling make -up brands in the Cosmetic business. Makeup Art Cosmetics Inc or what we call M.A.C is a brand that targets women and empowers them all over the world. M.A.C was founded in Toronto Canada by talented Frank Toskan and Frank Angelo back in 1985. At first , the company's products were created for the use of make-up artist only, but this make-up line became so popular and high in demand that it was extended to the public .M.A.C has even been used in Hit Singles such as "Unpretty" by TLC and sold in many high-end department stores. The first United states Mac Store opened in 1991 on Greenwich Village ,New York .There are about 2,000 M.A.C stores around the U.S and that number is expected to grow.

In regards to M.AC's marketing orientation , M.A.C has achieved long-term goals for its organization by satisfying those customers who are sensitive about animal testing. They have assessed their resources and decided not to use or purchase any ingredients that has been tested on animals . They show great costumer value which continues to make their social marketing orientation expand .

Mission Statement 

"All Races, All Sexes,All Ages" conceived to embrace all consumers.To be the worlds leading makeup authority among both professional makeup artist and consumers.To meet consumers need for superior quality services and to provide secure  and challenging work environment for all employees. To meet everyday needs for nutrition;hygiene and personal care with brands that help people feel good ,look good and get the most out of life.