Background of M.A.C
If you did not already know it , M.A.C is one of the top selling make -up brands in the Cosmetic business. Makeup Art Cosmetics Inc or what we call M.A.C is a brand that targets women and empowers them all over the world. M.A.C was founded in Toronto Canada by talented Frank Toskan and Frank Angelo back in 1985. At first , the company's products were created for the use of make-up artist only, but this make-up line became so popular and high in demand that it was extended to the public .M.A.C has even been used in Hit Singles such as "Unpretty" by TLC and sold in many high-end department stores. The first United states Mac Store opened in 1991 on Greenwich Village ,New York .There are about 2,000 M.A.C stores around the U.S and that number is expected to grow.
In regards to M.AC's marketing orientation , M.A.C has achieved long-term goals for its organization by satisfying those customers who are sensitive about animal testing. They have assessed their resources and decided not to use or purchase any ingredients that has been tested on animals . They show great costumer value which continues to make their social marketing orientation expand .
Mission Statement
"All Races, All Sexes,All Ages" conceived to embrace all consumers.To be the worlds leading makeup authority among both professional makeup artist and consumers.To meet consumers need for superior quality services and to provide secure and challenging work environment for all employees. To meet everyday needs for nutrition;hygiene and personal care with brands that help people feel good ,look good and get the most out of life.
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