The Marketing Environment

Week 4 - M.A.C's Environment 

The MOMENT you walk into a M.A.C Cosmetics Store you can immediately feel the celebrity like atmosphere , high fashion , and what Queen Bee has said " Flawless"faces . M.A.C's environment yells confidence , DIVA material and Celebrity life. Therehasn'tbeen a moment I walked into a M.A.C store without feeling real good and leaving feeling on top of the world once my make-up has been done.

 M.A.C has used their employees as a marketing tool to really sell these products.If you haven't noticed , their faces are always BEAT , eyebrows on Fleek and their hair is always LAYED. In other words M.A.C 's employees are very good looking with Star like personalities which adds on to their glamorous environment .M.A.C also has any music that's hot at the moment , playing in their stores ,which also adds joy to the experience of being at their store.M.A.C is very hard to resist , its also very hard as a female to just walk past M.A.C , we just must got inside.  

Some social factors that affects M.A.C.'s marketing strategies are Media. Media has targeted lots of teens and young adults into feeling and being more beautiful . Media has also showed consumers who live normal lives that , M.A.C is what's in and is what these celebrities are wearing . Of course this message has worked because I will say i'm guilty of being influenced by Media also and i'm very happy with the way I look because of M.A.C cosmetics .