Services and Nonprofit Organization Marketing

Week 11- M.A.C's Services and Nonprofit Organization Marketing

Product Concepts

Week 10 - M.A.C's Product Concepts 

Personal Selling and Sales Management

Week 9 - M.A.C.'s Personal Selling and Sales Management

Advertising , Public Relations ,and Sales Promotion

Week 8 - M.A.C's Advertising , Public Relations ,and Sales Promotion 

"All ages, all races, all sexes, all MAC. " This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meetingbut exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry.

MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades. 100% of the retail selling price of this lipstick goes to men, women and children living with or affected by HIV and AIDS. MAC feels that there are enough efforts going towards finding a cure for AIDS, and that providing money to help make someone's life a little easier makes more of an impact right now. 

Currently the spokes person for Viva Glam V lipstick is Pamela Anderson, and she has helped us raise 4 million dollars for our MAC Aids Fund. As a whole, Viva Glam Lipstick has raised over 50 million dollars since its inception in 1984 and this number continues to climb. 

Like Mother Like Daughter
Kelly and Sharon Osbourne for MAC

MAC's image is Sleek, Clean, and straight forward. This is expressed through their packaging, product names, store image and how their employees dress. MAC is all about allowing the product to be the focus, so product packaging is simple and made of plastic or glass. 

MAC  loves to make people look and feel good on the outside and on the inside.  MAC continues 

to stay closely connected with its customer. That is why MAC is and will always be a cash cow. MAC changes and evolves with its customer because they are the same mind. Therefore, things will never get old, and MAC will never loose touch with it's customer base. 

Marketing Channels and Retailing

Week 7 - M.A.C's Marketing Channels and Retailing 

Consumer Decision Making

Week 6 - M.A.C's Decision Making

Launch Party Celebrating M.A.C.'s entrance into the Nigerian Market 

"Consumers' product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. "

Its important to know how Customers make purchase decisions because this can help a marketing manager in several ways. Customers tend to follow the consumer decision making process when shopping . M.A.C cosmetics targets young women between the ages of 18-25 , these women are the most social and into entertainment so they tend to go out more often , M.A.C also targets women who have a professional need to wear make-up to cover blemishes , makeup professionals including photographers, models, hairstylist and cosmetologist . 

We all know with a glamorous image and a celebrity endorsed product line , M.A.C cosmetics took the beauty industry by storm. Unlike most cosmetic brands in the Market , M.A.C cosmetics employs some of the worlds best Makeup artist for their platform and show work . Many M.A.C artist have backgrounds in entertainment makeup artistry. Women who shop at M.A.C locations have the opportunity to meet up with industry professionals on a daily basis. 

M.A.C has dropped their "Pop Art " Brush set which contains 5 pieces to $75 , for those who cant afford to purchase multiple single brushes at the same time. Any consumer that purchases two colors from the Modern "Glam Art" collection would only have to pay $60 when purchased at the same time . M.A.C. has also made shopping at their store enjoyable because they figured most women who want to wear make-up have trouble applying it , so they made the decision to have their employees do consumers makeup with a purchase of $50 of M.A.C cosmetics products . M.A.C really knows what the consumers want and whether it is giving reasonable prices or special make-up deals , they get their marketing jobs done. 

Developing a Global Vision

Week 5 - M.A.C's Global Market Place 

The Marketing Environment

Week 4 - M.A.C's Environment 

The MOMENT you walk into a M.A.C Cosmetics Store you can immediately feel the celebrity like atmosphere , high fashion , and what Queen Bee has said " Flawless"faces . M.A.C's environment yells confidence , DIVA material and Celebrity life. Therehasn'tbeen a moment I walked into a M.A.C store without feeling real good and leaving feeling on top of the world once my make-up has been done.

 M.A.C has used their employees as a marketing tool to really sell these products.If you haven't noticed , their faces are always BEAT , eyebrows on Fleek and their hair is always LAYED. In other words M.A.C 's employees are very good looking with Star like personalities which adds on to their glamorous environment .M.A.C also has any music that's hot at the moment , playing in their stores ,which also adds joy to the experience of being at their store.M.A.C is very hard to resist , its also very hard as a female to just walk past M.A.C , we just must got inside.  

Some social factors that affects M.A.C.'s marketing strategies are Media. Media has targeted lots of teens and young adults into feeling and being more beautiful . Media has also showed consumers who live normal lives that , M.A.C is what's in and is what these celebrities are wearing . Of course this message has worked because I will say i'm guilty of being influenced by Media also and i'm very happy with the way I look because of M.A.C cosmetics . 

Ethics and Social Responsibility

Week 3 - M.A.C's Social Glue to a Vibrant and Civilized Society

Ethics are the moral principle or values that govern the conduct of an individual or a group . Ethics are important because they are the rules and guidelines along with customs and traditions that provide principles of right action .M.A.C. cosmetics fall right into play when ethics are of concern.  In the business world , ethical behavior is mandatory. Ethics come from ones personal morals  and is up to them to stay true to both themselves and society to do the right thing .M.A.C has proved their position on corporate and social responsibility by making sure there products are not tested on animals and ensuring that their products packaging only be recyclable black and white and mainly made out of glass. They encourage consumers to recycle by given away a free lipstick of their choice if they return six empty containers of M.A.C product.

M.A.C has to be the the strongest cosmetic company showing great support for the fight against AIDS .Aside from campaigns , M.A.C has eve made a very popular lipstick -'Viva Glam' in 1992 which also comes with a condom , and has donated to various AIDS organizations and causes. Nancy Mahon is the senior vice president of M.A.C Cosmetics and executive director of the M.A.C AIDS fund , who considers herself not a "Glamour Girl" but believes in the power of lipstick . M.A.C AIDS fund has donated $20 million to programs in 57 countries ,including South Africa, the Caribbean and the United States. M.A.C's non-profit AIDS fund program has now fell in the third-largest corporate donor to AIDS-related causes and is funded entirely by the sales of M.A.C's Viva Glam lip products. M.A.C has made $14 of Viva Glam lip products go towards the AIDS fund .

Viva Glam uses celebrity faces based on their ties to the cause. The biggest success in sales of Viva Glam came when former Baywatch star Pamela Anderson , an actress was open and honest and stated " I have hepatatitis . No one should be ashamed of getting an illness." Since her public announcment the company has given more than $128 million to various AIDS-related projects , including $4.5 million for a prevention and treatment intiative in the Caribbean.The commitment to the causes keeps the company's customers coming back for more M.A.C products and their employees from leaving the company.

M.A.C isn't only good at their business but they are strongly against cruelty and are big on treating their employees well. They also have high expectations. "Our suppliers must comply with our Supplier Code of Conduct. The Code outlines our expectations on quality, health and safety, environment, labor conditions and human rights – including our zero tolerance policy regarding prisoners, slave labor and human trafficking." They also have an ongoing audit process that includes independent third party assessment.

M.A.C talks about Ethics and have defined in many ways, they have showed social responsibility to the fullest extend which is why I will continue be a customer at M.A.C cosmetics.

M.A.C's Strategic Planning

Strategic Planning is the bureaucratic mechanism of creating and maintaining a fit between the organizations objectives and the evolving market opportunities .

Mac Cosmetics

Week 1 - History and Mission Statement

Background of M.A.C

If you did not already know it , M.A.C is one of the top selling make -up brands in the Cosmetic business. Makeup Art Cosmetics Inc or what we call M.A.C is a brand that targets women and empowers them all over the world. M.A.C was founded in Toronto Canada by talented Frank Toskan and Frank Angelo back in 1985. At first , the company's products were created for the use of make-up artist only, but this make-up line became so popular and high in demand that it was extended to the public .M.A.C has even been used in Hit Singles such as "Unpretty" by TLC and sold in many high-end department stores. The first United states Mac Store opened in 1991 on Greenwich Village ,New York .There are about 2,000 M.A.C stores around the U.S and that number is expected to grow.

In regards to M.AC's marketing orientation , M.A.C has achieved long-term goals for its organization by satisfying those customers who are sensitive about animal testing. They have assessed their resources and decided not to use or purchase any ingredients that has been tested on animals . They show great costumer value which continues to make their social marketing orientation expand .

Mission Statement 

"All Races, All Sexes,All Ages" conceived to embrace all consumers.To be the worlds leading makeup authority among both professional makeup artist and consumers.To meet consumers need for superior quality services and to provide secure  and challenging work environment for all employees. To meet everyday needs for nutrition;hygiene and personal care with brands that help people feel good ,look good and get the most out of life.